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BIC® pocket ashtray
12/03/2008
On the 11th of March 2008, BIC distributed 50,000 simple and convenient pocket ashtrays in partnership with the newspaper “Direct Matin.”
On the 11th of March, 50,000 BIC® pocket ashtrays were distributed in Paris and the suburbs, together with the free daily paper “Direct Matin”. This innovative and easy to use product is designed to put out and tidy away cigarettes stubs thus helping us to keep a cleaner environment! Keeping streets, beaches, mountains and the countryside free from stubs becomes easier with the BIC® pocket ashtray. With this small action, the brand hopes to contribute to making citizen behavior change concerning our environment. Technical features of the BIC® pocket ashtray:
aContains up to 5 cigarette stubs
aClean and odorless
aReusable
aLight
aCompact & slim, can be easily slipped into a pocket
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