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"Poker" and "Casino", two new series for BIC® lighters
27/08/2008
Poker has left dark backrooms and has been invited into evenings with friends and family. Initially perceived as a passing fashion, it has rapidly become a social event.
Texas Hold’em, a variant of traditional poker, has particularly contributed to this success. Its simple rules have attracted new players: young people, women… who love “poker evenings”.
BIC has capitalised on this new friendly and recreational approach by developing two new BIC® lighter series - “Casino” and “Poker” - which should delight up and coming players.
In addition, in July 2008, BIC is launching a dedicated website, www.bicpoker.com, to discover the rules of poker and perfect playing techniques. The interactive site has its own croupier to offer precious useful tips to become an expert of the gaming tables. The website allows visitors to practise online with virtual stakes to put their new knowledge to the test.
A 100% fun offer is combined with this informative website. For every 2 or 3 lighters bought together in participating outlets, a chip-shaped key ring will be given away free.
Whether amateur or experienced, players will find new opportunities to discover the art of this enthralling game with the BIC® Poker scheme.
Recommended retail price (per unit):
BIC® Maxi J26 Poker: £1.20
BIC® Mini J25 Casino: £1.10
Available from tobacconists and supermarkets
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