FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC INTRODUCES THE HIDEZ™ LIGHTER & CASE

BIC Hidez Lighter & Case • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

BIC has launched a sleek-looking series of lighter cases, BIC® Hidez™, which feature a chrome finished body overlaid with classy synthetic leather and lizard textures in an array of eye-catching designs. This new product is available in both the BIC Mini and Classic® sizes.

“These cases provide a comfortable grip and elegant style,” said Adam Blumenthal, brand manager—Lighters, BIC Consumer Products USA. “With its sophisticated upscale look and five different finishes, the BIC Hidez Lighter & Case will certainly appeal to both men and women who are fashion-conscious.”

The BIC C2 Hidez Mini Lighter & Case has a suggested retail price (SRP) of $3.79, and the BIC Hidez Classic Lighter & Case has a SRP of $4.49.