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FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049
BIC® CRISTAL® BALL PEN CELEBRATES 50TH U.S. ANNIVERSARY
06/25/2009
The BIC® Cristal® ball pen was first introduced to the American consumer in 1959 and cost 19 cents a pen. Despite an inflation rate of 622% since that time, the price of the pen has never changed. The Cristal ball pen has been a best seller from the very beginning. Today, US retailers sell approximately 400,000 BIC Cristal ball pens everyday—146,000,000 a year! In addition: - Each BIC Cristal ball pen has enough ink to write approximately 1.24 miles.
- The pen’s barrel was designed as a hexagon so that it cannot roll off a desk or table.
- In 2002, the BIC Cristal ballpoint pen was made part of the permanent collection of the Museum of Modern Art of New York (MOMA).
- The design of this pen is so highly regarded that an interior design studio in Madrid has created the BIC chandelier-- made entirely from BIC® Cristal® pens.
“To celebrate this important milestone in the company’s history, BIC is launching an exciting promotion called “Search for the Pen with the Golden Ink,” said Joseph Franzino, senior brand manager—Stationery, BIC Consumer Products USA. Beginning in June 2009, when a consumer purchases a specially marked package of BIC Cristal ball pens, they have a chance to find a BIC Cristal ball pen that writes in gold ink within the package—this indicates that they are one of fifty potential prize winners and will receive a 14K Gold Bullion Bar worth approximately $1,000. Visit www.bicsearchforthegoldenink.com for more details.
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