FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC LAUNCHES NEW WOMEN’S SHAVER-- BIC® SOLEIL BELLA™ SCENTED

BIC Soleil Bella Scented • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

BICÒ Soleil BellaÔ Scented shaver is the newest offering in BIC’s women’s portfolio, launching in March 2010.  

Each package of BIC Soleil Bella Scented includes three shavers with 4 e-z rinseÔ FlexibladesÔ, beautiful translucent colors, a moisture strip enriched with shea butter and handles that feature an exotic scent.  

“The primary target for the BIC Soleil Bella Scented shavers is women ages 18 to 34 years old,” said Linda Palladino, senior brand manager, BIC Consumer Products USA. “The Company will support BIC Soleil Bella Scented through a series of free standing inserts (FSI’s) featuring the Soleil brand during 2010.” 

The suggested retail price of the BIC Soleil Bella Scented shaver is $5.99 for a three pack.