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FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049
BIC LAUNCHES TWO NEW MEN’S SHAVERS
01/14/2010
BIC is offering two new shavers for men: the BIC Flex4™ and the BIC Hybrid Advance™. “Men looking for a close, smooth and comfortable shave will enjoy using either of BIC’s newest additions,” said Jamie Kistner, Sr. brand manager – shavers, BIC Consumer Products USA. “Both the BIC Flex4 and the BIC Hybrid Advance Shaver offer high quality performance at an affordable price.” BIC Flex4 The BIC Flex4 disposable shaver for men has four flexible blades that individually adjust to your skin for an ultra smooth shave. This new shaver also features a pivoting head and heavy handle with a textured grip for superior control. The BIC Flex4 shaver has a suggested retail price (SRP) of $5.99 for a three pack. BIC Hybrid Advance The BIC Hybrid Advance is the first triple-blade disposable shaver with replaceable heads on the market, offering a pivot head and long handle for a close, smooth shave. This shaver also offers an extra large lube strip with Aloe and Vitamin E for a smooth glide. Kistner added, “The BIC Hybrid Advance shaver provides consumers with a system-like shave plus the convenience and affordability of a disposable shaver.” Packages of the BIC Hybrid Advance include one disposable shaver handle and six cartridges. Cartridge refills are not sold separately. The SRP for the BIC Hybrid Advance is $5.99.
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