FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC INTRODUCES THE TRIUMPH™ 537RT GEL PEN

BIC TRIUMPH 537RT • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

Image conscious professionals will enjoy writing with the new BIC Triumph 537RT Retractable Gel Pen. This new pen in the BIC Triumph line features smooth writing gel ink, a beveled silver clip for a professional look and a rubber grip for comfortable controlled writing.  

The BIC Triumph 537RT Retractable has secure gel ink to help keep checks safe (according to ISO14145-1 and 14145-2 standards). The product is refillable and is available in 0.7mm and 0.5mm point sizes in black, blue and red ink, with a suggested retail price of $3.98 for a two-pack and $6.98 for a four-pack.  

“Consumers are going to enjoy this pen; it has a premium look and feel and provides a very smooth writing experience,” said Mary-Ellen Lacasse, brand manager – Stationery, BIC Consumer Products USA. “We will be supporting the BIC Triumph 537RT Retractable Gel through a consumer sampling program and advertising in lifestyle and business publications in order to reach the affluent 18 to 35 age target.”

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