FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC LAUNCHES NEW SERIES OF PLAYBOY LICENSED DESIGNS

BIC Special Edition® Playboy • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

The BIC Special Edition® Playboy Series lighters are set to launch in April 2010. This new lighter series has six designs featuring Playboy’s iconic Rabbit Head logo, including one that playfully states, “I Read the Articles.”  

“We are delighted to partner with Playboy, and expect this addition to our licensed portfolio to be extremely popular with both men and women,” said Adam Blumenthal, brand manager, BIC USA Inc.  “BIC continuously strives to offer consumers new designs that fit their interests and lifestyles, and we believe that the new Playboy lighters will appeal to them and be a great addition to our portfolio.”  

Lighters in the BIC Special Edition® Playboy Series have a suggested retail price of $1.69 per lighter. 

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