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FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049
BIC LAUNCHES FLEXIBLE WAND MULTI-PURPOSE LIGHTER
03/02/2010
BIC is launching the BIC® Flex Multi-Purpose Lighter, which has a flexible wand making it perfect for use while grilling outdoors, camping or tailgating at a sporting event. “As the warmer weather is quickly approaching, the BIC Flex Multi-Purpose lighter is the perfect tool for consumers who will be entertaining outside with family and friends,” said Sherri Gasparon, Brand Manager, Lighter Marketing, BIC Consumer Products USA. “BIC will be supporting this new addition to our multi-purpose line by running Free Standing Inserts (FSIs) during the barbeque and tailgating seasons, as well as with eye-catching displays at retail.” The BIC Flex Multi-Purpose Lighter will launch in April 2010 with a suggested retail price of $4.99. BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at www.bicworldusa.com.
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