FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC LAUNCHES NEW SPECIAL EDITION® DRINK SERIES LIGHTERS

Drink Series® Lighters • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

BIC Consumer Products USA recently launched Special Edition Drink Series Lighters, which feature 12 popular adult beverage designs. 

"This lighter series has been extremely popular in its initial launch.  The series images are bright, fun, expressive, and reflect the lifestyle of the 'out and about' consumer," said Sheila Fox, lighter marketing brand manager, BIC Consumer Products USA.

The suggested retail value of a BIC Special Edition Drink Series Lighter is $1.49.

BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world.  Visit BIC USA Inc. at www.bicworldusa.com.

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