FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC REVS ITS ENGINE WITH THE LAUNCH OF THE AUTOS COLLECTOR SERIES® POCKET LIGHTERS

Autos Collector Series® • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

BIC has launched the Autos Collector Series line of pocket lighters that features popular car images from the pages of Hot Rod, Lowrider, and Super Street magazines.

"Lighters in the series feature images of classic hot rods, custom lowriders, and aggressive 'tuner' cars in a dazzling display of vibrant colors that will appeal to a variety of auto enthusiasts," said Adam Blumenthal, brand manager - pocket lighters, BIC Consumer Products USA. "We plan on supporting this new launch with consumer promotions, heavy print media in the October to December 2007 issues of these magazines, and online."

The suggested retail price for a pocket lighter in the BIC Autos Collectors Series is $1.69.