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FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049
BIC COMFORT 3® ADVANCE® SHAVER GETS READY FOR COLLEGE HOOPS
11/14/2007
As the college basketball season is set to begin, BIC is gearing up to launch the Comfort 3® Advance® Limited Edition College Basketball Licensed Product Program, which will be highly visible at retail February through March 2008. The program offers consumers a college-branded folding sports chair with the purchase of two packages of the Limited Edition Comfort 3 Advance Shaver and $5 for shipping and handling. Consumers will have 30 team logos to choose from including Duke, Kentucky®, North Carolina, and UCONN®. "College Basketball enthusiasts will really enjoy the Comfort 3 Advance Limited Edition shaver. Not only are they getting an excellent shave at a good price, but they are also getting the opportunity to receive a chair with their favorite college basketball team's logo on it," said Jamie Kistner, brand manager - Shavers, BIC Consumer Products USA." BIC will have high impact displays at retail featuring the college teams taking part in this program. We will also have information for the consumer on the BIC Comfort 3 Advance website (www.comfort3advance.com)." The Limited Edition BIC Comfort 3 Advance shaver offers a comfortable close shave and features triple blade technology, pivoting head, lubricating strip, and heavy ergonomically designed "basketball-orange" handle. It is available in a 4-pack with a suggested retail price of $5.19.
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