|
FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049
MINI IS BIG FOR BACK-TO-SCHOOL!
05/02/2007
Mini is BIG! In fact, during the past few years, cars, cell phones and computers have been getting smaller and smaller. Building on this 'mini' trend, BIC has introduced the BIC Mini Grips Mechanical Pencil-perfect for tweens (children ages 9 through 13). "Tweens are conscious of their image and want to combine style with functionality," said Tim Koletsos, director of marketing, stationery, BIC Consumer Products USA. "Students will love the vibrant barrel colors as well as the gummy feeling grips that are available in a variety of designs." In addition, each BIC Mini Grips Mechanical Pencil contains three strong (0.7mm) #2 leads, making it perfect for standardized tests. With a suggested retail price of $3.12 for a 5-pack, the BIC Mini Grips Mechanical Pencil features textured grips in three available shapes (Dots, Helix, and Swirl designs) that match the color of the pencil barrel. Barrel colors include hot pink, purple passion, lime green, electric blue, and radiant red BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC USA Inc. at www.bicworldusa.com.
|
