FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC INTRODUCES THE BIC SOLEIL® CITRON™ SHAVER

BIC SOLEIL® CITRON(TM) SHAVER • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

During the spring of 2007 female consumers will be introduced to a new shaver in the BIC Soleil line, the BIC Soleil Citron shaver. This triple-blade shaver offers consumers the same great shave that they have come to expect from BIC Soleil, and also features a pivot head, citrus scented handle and four modern colors that will appeal to women who enjoy expressing their individual style.   

“We are excited to launch the BIC Soleil Citron shaver,” said Susan Lanzarotto, senior brand manager, shaver marketing, BIC Consumer Products USA.  “With its triple-blade and pivot head, this new shaver will provide consumers with a fantastic shave, which they have come to expect from the BIC triple-blade shaver line.”  

The BIC Soleil Citron shaver features a pivot head that glides easily over the contours of a woman’s body, and a curvy citrus-scented handle with a non-slip grip that is great for the bath or shower. This new shaver also has a lubricating strip that contains shea butter moisturizers for sensitive skin.   

Lanzarotto also noted, “While the BIC Soleil Citron shaver package graphics maintain the Soleil family look, the packaging features vibrant citrus-toned colors that will provide high impact visibility at retail. We will gain awareness and trial through free-standing-inserts (FSI’s) and point-of-purchase (POP) displays that feature all of BIC’s premium triple-blade shavers.” 

The one-piece BIC Soleil Citron shaver is available in a 4-pack featuring vibrant citrus colors and has a suggested retail price of $5.69.  

BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world.  Visit BIC USA Inc. at www.bicworldusa.com.