FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC OFFERS NEW MECHANICAL PENCIL FOR STUDENTS

BIC Mechanical Pencil • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

During 2008, BIC will offer the BIC Mechanical Pencil, which is the perfect pencil for back-to-school, and is certain to appeal to students of all ages.  

“BIC is the stationery brand that consumers have grown to know for offering a wide variety of writing instruments. Our range of products appeals to students looking for fun and fashionable ways to express their personal style, as well as to office professionals who prefer a more tailored and sophisticated look,” said Joe Franzino, senior brand manager—Stationery, BIC Consumer Products USA. “During 2008 BIC will offer mechanical pencils that meet the needs of all students.” 

The BIC Mechanical Pencil allows for an easy transition for students from wood cased pencils, which can make a mess in the classroom and home when sharpening.  BIC offers a stylish, yet practical mechanical pencil that has two and a half times the lead of a wood cased pencil and sturdy 0.9 mm number two lead, which is perfect for standardized tests. The BIC Mechanical Pencil comes in five pastel barrel colors and features a smudge free eraser and three strong number two leads in each pencil. It is available in a 10-pack with a suggested retail price of $3.99, or a 24-Pack with a suggested retail price of $7.34.