FOR IMMEDIATE RELEASE
Contact: Jill Klimack
(203) 783-2051
or
Linda Kwong
(203) 783-2049

BIC LIGHTERS COMMEMORATES THE 50TH ANNIVERSARY OF THE LEGENDARY DAYTONA 500

Daytona 500 50th Anniversary • View Large JPEG • Download hi-res JPEG • Download hi-res EPS

BIC Lighter pays homage to the world famous race with its Daytona 500 50^th Anniversary Collector Series® lighters.

Each lighter in this series features nostalgic racing moments at Daytona through 50 years of great racing and showcases the excitement that racing fans have come to expect from this famous track. 

“These lighters feature a variety of fresh and exhilarating designs that really capture the essence of racing at Daytona,” said Mark Funderburk, associate brand manager Pocket Lighter – BIC Consumer Products USA. “The lighters will be available at select convenience stores nationwide beginning in 2008.”

The suggested retail price for a pocket lighter in the BIC Daytona 500 50th Anniversary Collector Series® is $1.69. For more information about BIC lighters, visit www.flickyourbic.com.