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BIC gets a face-lift
30/01/2008
We've all got a BIC® razor in its distinctive citrus casing lying on the edge of the bath, or tucked away in a sponge bag. It's our secret to achieving legs as soft as silk at little cost in next to no time. Let's face it, BIC® is a woman's best friend and THE leader in the disposable women's razor market.
BIC is keen to rise to the challenge of making the "refill" technology affordable to all women.
BIC launches its first refillable razor for women: BIC® Soleil® Clic… a high-performance razor in a range of summer shades that will last even longer!
Discover a brand new razor, in its sunshine packaging, that's 100% designed with women in mind: three blades, an ergonomic handle, broad comfortable grips, a swivelling head and an extra-wide lubricating strip with aloe to take the fire out of shaving. Hey Presto! Your legs are even smoother, for even longer. Pleasure and performance at BIC® prices, no less.
We bring you BIC®'s first refillable razor for women, a welcome addition to the BIC® Soleil® range comprising 3-blade razors and shaving gels dedicated to women.
Available from January 2008
Recommended retail price:
•Pack containing one razor + two refills: €6.65
•Pack of 4 refills: €5.80
The BIC® Soleil® Clic razor is made by BIC in one of its European plants. Before going to market, the BIC® Soleil® Clic razor has been put through over 40 quality control tests, thus guaranteeing safety and user-comfort.
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